If you’re dubious, so was Rapinoe, who in the same interview described the company’s former incarnation as “patriarchal,” “sexist,” and “really harmful.” “Of course there will be people who are like, ‘Does this make sense?’” she told the Times. They’re even launching a podcast featuring members of the VS Collective, a noted non-visual departure from the brand associated with seven-foot posters of Miranda Kerr in a thong. Waters told the Times they’d likely be bringing back the annual Victoria’s Secret Fashion Show show in a “very different form,” though its not clear what form that will take. Even store mannequins will come in a wider range of shapes and sizes than it’s previous standard 32B. Victoria’s Secret is also expanding their product offering to include more sportswear and functional garments like nursing bras. “We needed to stop being about what men want and to be about what women want.” So, brand staples like the Angels, Waters said, are no longer “culturally relevant.” “When the world was changing, we were too slow to respond,” Martin Waters, Victoria’s Secret’s recently-appointed chief executive, told New York Times. The feathery-winged, tits-pushed-up-to-the-heavens imagery once plastered across ad campaigns, runways, and window displays will be swapped for faces of, in the brand’s words, “accomplished women who share a common passion to drive positive change” like Rapinoe and Jonas. Most notably, the brand’s iconic Angels will be phased out. In its latest effort to resuscitate its image, the company is undergoing a massive rebranding, trading its angel-winged, rhinestone-encrusted, size-double-zero fantasy for female empowerment? Per an emailed press release, the brand is launching two new “partnerships” dubbed the Victoria’s Secret Global Fund for Women’s Cancers and VS Collective, the latter of which will feature spokeswomen including soccer star Megan Rapinoe, trans model Valentina Sampaio, soon-to-be Olympic skier Eileen Gu, and actor Priyanka Chopra Jonas. Like a lingerie-clad phoenix, Victoria’s Secret refuses to die.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |